M2A Media said it has partnered with Japan-based systems integrator Photron to enhance live video distribution workflows for sports rights owners and major broadcasters in Japan, adding that the move “marks a significant step” in the expansion of M2A Media business in the Japanese market.
M2A Media says the collaboration sees it providing an integrated cloud solution that enables Photron to manage multiple live video workflows concurrently within the M2A console, while maintaining control over customer relationships and operations. The deployment includes six key workflows, handling a substantial volume of live content. The M2A Media Console is available in Japanese language.
Tsutomu Nakayama, Operating Officer of Sports Business Division at Photron, said: “In the realm of sports content, immediacy and scalability are paramount for delivering exceptional value. I am enthusiastic about the opportunity to collaborate with M2A in Japan, leveraging their broadcasting and IP distribution services to develop innovative sports content.”
Ciarán Doran, CEO of M2A Media, added: “We are delighted to be working with Photron to continue our advanced cloud-based video solutions in Japan. This collaboration demonstrates the power of cloud innovation in simplifying multiple concurrent workflows, while delivering exceptional broadcast quality. We look forward to building on this relationship with Photron and exploring further opportunities across the region.”
You are not signed in
Only registered users can comment on this article.
LTN promotes Bryan McGuirk to CRO role
LTN today announced the promotion of Bryan McGuirk to the role of chief revenue officer (CRO), with a remit to drive the company’s global growth and strengthen its leadership in IP-based distribution.
Accedo's Hibox Systems launches xprs for hospitality TV
Hibox Systems, a subsidiary of the Accedo Group, has launched Hibox xprs, which is designed to allow telecom operators and service providers support the provision of managed hospitality TV services in hotels.
ThinkAnalytics launches agentic AI metadata
ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
Comcast Technology Solutions wins Dubai Media deal
Comcast Technology Solutions (CTS) has been selected by Dubai Media, the official media organisation of the Government of Dubai, as the end-to-end technology provider for its next-generation video streaming platform.
Norigin Media partners with SoundCloud
Norigin Media has partnered with SoundCloud to launch the creator-first platform’s new UI/UX on connected TV. It said SoundCloud’s app will be therefore be made available to a broader audience of music fans and consumers.
