Akamai’s new Media Cloud is aimed firmly at competing with AWS Elemental, using a ‘partners first’ approach that provides services from many different vendors (its Qualified Compute Partners include Yospace, EZDRM, Unified Streaming and Scalstrm), so users have a choice.
Jon Alexander, VP Product, Akamai Technologies, said: “It gives customers an alternative to Amazon. We’ve assembled multiple different solutions that, in aggregate, can do anything AWS is doing. We’re trying to make sure we have that open platform, to offer choice. We’re not competing with our customers.”
He emphasised flexibility, as Akamai already has users running some pieces of their operations on AWS and some on Akamai. The Media Cloud offers a full video workflow: transport, encoding, transcoding, packaging, DRM and ad insertion, with multiple partners for each of these, such as Ateme, Bitmovin, Capella, and MediaExcel for encoding.
Akamai has also joined the Streaming Video Technology Alliance (SVTA) as a Principal Member, following the formal merger of DASH Industry Forum (which it helped found) and the SVTA.
Stand Number 13.D301
Company Akamai Technologies
You are not signed in
Only registered users can comment on this article.
LTN promotes Bryan McGuirk to CRO role
LTN today announced the promotion of Bryan McGuirk to the role of chief revenue officer (CRO), with a remit to drive the company’s global growth and strengthen its leadership in IP-based distribution.
Accedo's Hibox Systems launches xprs for hospitality TV
Hibox Systems, a subsidiary of the Accedo Group, has launched Hibox xprs, which is designed to allow telecom operators and service providers support the provision of managed hospitality TV services in hotels.
ThinkAnalytics launches agentic AI metadata
ThinkAnalytics has launched ThinkMetadataAI, the latest development in its recommendations, search and discovery services.
Comcast Technology Solutions wins Dubai Media deal
Comcast Technology Solutions (CTS) has been selected by Dubai Media, the official media organisation of the Government of Dubai, as the end-to-end technology provider for its next-generation video streaming platform.
Norigin Media partners with SoundCloud
Norigin Media has partnered with SoundCloud to launch the creator-first platform’s new UI/UX on connected TV. It said SoundCloud’s app will be therefore be made available to a broader audience of music fans and consumers.
