As a long-term pacesetter for the use of new broadcast technology, it’s to be expected that the industry-wide skills gap is especially acute in live sports, writes David Davies.
From HD to 4K, HDR and IP-based production, live sports has always been a critical testing ground for new technologies. With broadcasters and rights holders eager to enhance their offerings in a hugely competitive sector, there is an availability of resources that allows emerging technologies to be fully assessed – sometimes when they are still at a relatively formative stage.
Of course, all of that depends on having the skills and talent to develop and deploy new technologies successfully. The ascension to prominence in recent years of initiatives such as the RISE Academy, ScreenSkills and the Global Media and Entertainment Talent Manifesto is part of a broader recognition of the need to take a more active role in nurturing new generations of engineering and technical talent if the industry is to continue thriving...
You are not signed in.
Only registered users can view this article.
AI and the evolution of MAM: Part three – future outlook
In the final part of our investigation into MAM’s current and future relationship with AI, James McKeown analyses where the technology is likely to take asset management capabilities next, and the other factors driving the evolution of the space.
RSIFF: Kingdom underlines ambitions to become filmmaking powerhouse
Saudi Arabia's cinema market is experiencing a cultural renaissance, driven by increasing local productions and a growing appetite for diverse storytelling, reports Adrian Pennington from the Red Sea International Film Festival.
AI and the evolution of MAM: Part two – current applications
In part two of IBC365’s exploration of the MAM ecosystem, James McKeown finds out where AI is currently having the most positive impact on media workflows.
AI and the evolution of MAM: Part one – risk analysis
Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.
The Rory Peck Awards 2024: Protecting freedom of expression and democracy
Channel 4 recognised as most successful commissioner with multiple finalists in three out of four categories, including two from Katie Arnold in the same category. For the first time, winning entries across all four categories focus on one story, Gaza.
