AI was the buzz at Mobile World Congress 2024, but making a return on their 5G investment was at the forefront of operators’ minds. Adrian Pennington reports.
The mobile industry does not want to repeat the mistakes of 5G where streamers like Netflix extracted all the value from data carried over their networks.
“5G is the fastest growing mobile standard in history but there are big challenges ahead,” said Mats Granryd, Director General, GSMA, setting the agenda for the Mobile World Congress (MWC) in Barcelona. “Mobile revenue growth has gone down but capex has gone up. We have to keep investing in new infrastructure to keep the world connected. “By 2030 AI could contribute...
You are not signed in
Only registered users can read the rest of this article.
AI-powered measurement: Proving ad impact in a fragmented media landscape
AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
NAB NY preview: Political backdrop casts long shadow over TV innovation
Buffeted by economics and squeezed by Big Tech, the last thing America’s broadcasters wanted was to have their news operations muzzled or business threatened with political interference, yet that’s the realpolitik of the US TV entering NAB Show NY.
Immersive Flashback captures Bastille Day for VR
Bastille Day is one of France’s most recognisable national events, combining military parades, aerial flyovers and state ceremonies watched around the world. For the first time, the celebration was captured as an immersive production.
Esports on a budget: Bringing production to the classroom
Two UK-based brands are working together to make esports production more accessible to students across the country.
MXL: Transforming production with open collaboration and shared memory
The launch of the MXL project under the Linux Foundation looks to provide a pivotal shift in how media workflows operate, solving fundamental inefficiencies and incompatibilities that have long plagued digital media infrastructure.
