Multicast Adaptive Bit-Rate streaming has been held up as a way for ISPs and content providers to deliver mass-audience streamed content – particularly live events – while ensuring consistency of experience. BT is meanwhile pushing ahead with the rollout of its MAUD variant of the technology.
Multicast Adaptive Bit-Rate (MABR) streaming has been around for several years, with ISPs adopting the technology to ensure smooth delivery of streamed live content to end users, particularly the type of content that is prone to spikes in demand...
You are not signed in.
Only registered users can view this article.
![](/files/live/sites/ibc/files/2025/2-Feb-2025/WC-10Feb/AI-in-Live-Production-DD/shutterstock_2226400971 (2).jpg)
AI and live production: Experimentation giving way to well-defined applications
Connectivity optimisation, transcription services, and real-time customer support are among the areas of live production where the value of AI-based technologies is increasingly evident, writes David Davies.
![ISE 2025](/files/live/sites/ibc/files/2025/2-Feb-2025/WC-3Feb/ISE-2025-Review-AP/PXL_20250204_103522179.jpg)
ISE2025: Putting the art into artificial intelligence
AI permeated almost every aspect of ISE 2025 but experts and executives were keen to stress AV’s indivisible role in meshing tech with the art of communication.
![Viz Virtual Studio Go: AR Screen Web Interface](/files/live/sites/ibc/files/2025/2-Feb-2025/WC-3Feb/Feature-VPAccessibility-DD/VVS Go_AR Screen_Web Interface.png)
Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.
![741570274](/files/live/sites/ibc/files/2025/2-Feb-2025/WC-3Feb/Feature-AIInAudio-KE/Main image - source - shutterstock_741570274.jpg)
Data-driven audio: Why AI is sounding great for everyone
The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.
![Birdwatchers - Comedy Series](/files/live/sites/ibc/files/2025/1-Jan-2025/WC-27-Jan/Feature-TalkBoysAI-AP/BIRDWATCHERS — COMEDY SERIES.jpg)
New tricks: Scriptwriters embrace AI to turn the tables
The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.