Having been successfully deployed for key live events and reality shows, 5G production has proven its mettle for the big stage. John Maxwell Hobbs explores how its wider adoption is set to transform the broadcasting landscape.
The advent of using standalone 5G networks in television production heralds a transformative era in broadcasting. This evolution, exemplified in its use in both the coronation of King Charles III and the innovative live production of Big Brother Brasil, embodies a shift towards a more accessible and dynamic approach to production. The integration of 5G technology not only underscores a technological leap but also catalyses the democratization of the broadcasting industry, paving the way for a future unbound by the constraints of traditional broadcasting methodologies.
“This is not a proof of concept - this is ready and being used in prime time,” says Malcolm Brew, Senior Knowledge Exchange Fellow at the University of Strathclyde, and Lead Technology Consultant with Strathclyde spin-out company Neutral Wireless, affirming...
You are not signed in.
Only registered users can view this article.
 10 (1).jpg)
OTT evolution: Shifting business models, monetisation and personalisation
Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.
.jpg)
AI through the looking glass: Digital natives
When it comes to AI, the M&E industry should take a more active interest in the views of its young people if it wants them to remain part of it, writes James McKeown.
NAB preview: Agentic AI poised to steal the show
New imaging technologies, AI creative mates and wrestlers await visitors to Las Vegas while America’s free press is under attack.
Inside virtual production’s latest processing and toolset innovations
Advances in GPU capability and algorithms are among the developments allowing ‘more to be done with less’ as virtual production technology and techniques continue to evolve, writes David Davies.
Content Everywhere: Getting (more) personal in the AI era
Content Everywhere companies cite service personalisation as an area in which artificial intelligence (AI) and data will play an increasingly transformative role in the highly competitive streaming market.
.jpg)
