Media management and workflow automation specialist Blue Lucy is aiming to bring a new level of purpose and precision to the application of AI in media operations.
The company’s BLAM orchestration platform now allows producers, distributors and content creators to directly integrate multiple Large Language Models (LLMs) into their media workflows. Blue Lucy says this modular, mix-and-match approach marks a shift away from one-size-fits-all for AI, instead enabling operators to select the most appropriate model for a given task. The approach also gives operators full control over performance, cost, and data privacy.
In addition, the company will be launching its Insights analytics package, available within BLAM, that surfaces clear, actionable data from across the media supply chain. From content usage and workflow performance to operational bottlenecks, Insights gives teams the visibility to data-informed decisions. It can be used to measure efficiency, observe trends, and make decisions from within the existing BLAM interface.
Finally, Blue Lucy has also expanded the role of its AI assistant Lucia, working in tandem with external models to streamline complex workflows and deliver greater operational value.
Stand Number: 6.C29a
Company: Blue Lucy
Get on the Nettwark with 2wcom
With broadcast infrastructures becoming increasingly distributed, 2wcom’s nettwark aims to provide a centralised approach to manage, configure and remote-control devices.
Lynx Technik delivers triple boost for connectivity
Signal processing specialist Lynx Technik has expanded its Series 5000 and yellobrik product lines with a trio of new products at IBC2025.
ST 2110 to receive Emmy
The SMPTE 2110 suite of standards might be woven into the fabric of every hall at IBC2025, but outside of the RAI it has also been recognised with an Emmy Award. This October, the award for Outstanding Achievement in Engineering, Science & Technology will be presented to SMPTE, the European Broadcasting Union and Video Services Forum for their joint development of SMPTE ST 2110.
Calrec expands Argo M console family
Calrec has expanded its family of self-contained Argo M control surfaces with a brand new 48-fader console making its global debut at IBC2025.
NDI open standard turns ten with renewed ambition
NDI, the Network Device Interface, is celebrating its tenth anniversary at IBC. It first emerged as an initiative of NewTek, became part of Vizrt, and is now a stand-alone open standard.
.png)
