Banijay Launches AI Creative Fund

Banijay has billed the AI Creative Fund as an opportunity for its more than 130 production companies and labels across 21 territories “to fuel and supercharge people and teams to create formats which push the boundaries of creativity using Artificial Intelligence and technology.”

The new AI initiative is a group level investment which complements the existing Banijay Creative Fund, which to date has supported the evolution of original travelling formats such as Blow Up (Endemol Shine Nederland), Love Triangle (Endemol Shine Australia), The 50 (Banijay Productions France), Save the Date (Endemol Shine Finland and Endemol Shine Israel) and Starstruck (Remarkable).

James Townley, Chief Content Officer, Development at Banijay said: “We’re extremely passionate about innovation, and this latest AI Creative Fund will empower our producers across the footprint to create new formats which embrace tech, whether that be central to the show, or redefining the production process. We’re in a new era of technology and innovation, and while human creativity will always prevail, it’s important to work alongside the tools which are available to contribute to the future of ground-breaking entertainment.”

Banijay shows include Survivor, Big Brother, Peaky Blinders, MasterChef, Rogue Heroes, Marie Antoinette, Mr Bean, Love Triangle, Hunted, The Summit, Black Mirror, Blow Up!, and Starstruck.

In 2022, Banijay was behind the launch of 200+ non-scripted titles and 90+ pilots.