IBC2024: Content Everywhere

What to look out for on Day 2 (Saturday 14 September)

By day two IBC2024 is in full swing. The world’s leading content and M&E show will cover the most pressing topics for the industry, from the impacts of AI to sports broadcasting and end-to-end streaming. Not forgetting of course, the ample networking connections to be made.

To help you get caught up in the buzz at Amsterdam’s RAI, we’ve put together some highlights for day two, for Delegate badge holders, session hoppers and knowledge enthusiasts.

IBC Conference 

In the Delegate Lounge at 13:00, exclusive to Delegate badge holders, Maria Rua Aguete at Omdia will explore “Media & Entertainment key themes and trends”, revealing how the market is set to exceed $1 trillion in 2024.

In Conference Room 1, starting at 11:15, “Combating disinformation in News: A critical year for democracies” Ross Dagan at CBS News, BBC R&D and GLOBO dissect the risks and propose solutions to the threats that include the widespread distribution of misinformation, brand impersonations, spoofs, fake news and synthetic content...

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