(L-R) Session host Maria Ingold, mireality, with Avi Saxena, WBD, and Simon Farnsworth, ITV

CTO Roundtable: WBD and ITV chart the future of AI in media

From semantic search to automated highlights, AI is moving beyond hype. At IBC2025’s CTO Roundtable, Warner Bros. Discovery (WBD) CTO Avi Saxena and ITV CTO Simon Farnsworth unpacked 250 live use cases, new ad-tech platforms, the need for genAI-native skills, and how cultural resistance is shaping the future of broadcast innovation.

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day 3 highlights

IBC2025: What to look out for on Day 3

As IBC2025 rings in its third day, the momentum of the experts’ insights begins to mount. For visitors to Amsterdam’s RAI, priceless opportunities to learn, network, and innovate abound as groundbreaking discussions and technologies are revealed all across the show’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.

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