Norwich University of the Arts and Sony have launched a virtual production studio in Norwich, UK.
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ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.
Subtitles usage booms in UK, but many ads still need sound – report
Research from advertising platform XR Extreme Reach has found that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content in the UK, particularly among younger audiences.
