Marking its 50-year milestone, Ross Video is set to have a major presence at IBC2024, including the European debut of an extensive line-up of products and technologies.
Ross says it is “committed to demonstrating its dedication and passion for advancing live video production technology, focusing on the value of collaboration with customers and partners”. Attendees can explore how it “empowers organisations across the broadcast industry to deliver exceptional video experiences and impressive live productions, whether in the cloud, virtual studios, newsrooms, or anywhere else”.
On show will be Artimo, a robotic system engineered to move smoothly across virtually any studio floor. It can extend from the lowest floor angle to above head height, enabling sweeping, dynamic shots and eliminating the need for additional dollies and jibs.
Ross will be celebrating its 50th anniversary in a new location, moving to Hall 8, where as well as experiencing a showcase of the newest products, attendees have the opportunity to snag a pair of iconic Ross socks.
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