Mr Bates vs. the Post Office has become ITV’s biggest new drama in over a decade, even beating the launch of Downton Abbey in 2010, according to figures supplied by ITV.
The ITV Studios and Little Gem series has now averaged 9.8m viewers across its four episodes, including seven day viewing across all devices plus pre-TX viewing.

The first episode of the drama launched on New Year’s Day. It is based on the real-life story of postmaster Alan Bates, played by Toby Jones, who drove the campaign to expose the Post Office Horizon IT scandal. It has sparked renewed press interest in the scandal, paving the way for more postmaster convictions to be overturned.
Including post-seven day catch up viewing, the first three episodes have now all been watched by over 10.6m viewers, with the launch currently averaging 10.9m after ten days of catch up.
ITV said it is the biggest drama across all channels since Line of Duty series six on BBC One in 2021 and is the biggest new drama across all channels since Bodyguard on BBC One in 2018.
The broadcaster also said it is ITV’s biggest drama since Broadchurch in 2017 and that the four episodes are the most watched programmes on any channel so far this year.
You are not signed in
Only registered users can comment on this article.

MediaForEurope in talks to acquire stake in Portugal’s Impresa
MFE-MediaForEurope NV, the media group controlled by Italy’s Berlusconi family, is looking to expand further in Europe, just weeks after taking over German broadcaster ProSiebenSat.1.

Channel 4 launches first-ever FAST channels on Freely
Channel 4 has become the first UK public service broadcaster to launch streaming FAST channels on Freely.

Comcast appoints Mike Cavanagh as Co-Chief Executive
Cable and media giant Comcast has named Michael J. Cavanagh as Co-Chief Executive, effective January 2026.

Particle6 launches talent studio to create AI stars
Eline van der Velden, Founder and CEO of London-based AI production company Particle6, has launched Xicoia, which has been billed as the world’s first AI talent studio designed to create, manage, and monetise digital stars.
.jpg)
Trump threatens to impose tariffs on films made outside America
President Donald Trump has renewed his threat to impose a 100% tariff on films made outside the US.