Amazon Web Services (AWS) “views convergence as the defining trend that’s going to shape the media industry in the coming years”, involving the coming together of different types of content mediums as well as the technologies that will make this a reality, according to Samira Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS.
New generations of content consumers have “very different preferences on how they like to engage with content” while technologies such as cloud and AI are “helping to accelerate the ability for us to be able to merge different types of content”, Bakhtiar added.
AWS itself made the “deliberate decision” last year to “converge our games organisation with our traditional media entertainment and our sports group”, she said.
At IBC2024, the company has incorporated its game developer services into its stand for the first time and is also providing an interactive and immersive area.
Feeding into this convergence drive, AWS is as usual playing host to a wide range of partners that are showcasing their products and services at IBC on its stand. Bakhtiar said 69 different offerings are being demonstrated by 45 companies this year.
“We’re at a position where we feel like we can bring all these different technologies together and help our customers think really differently,” she said.
Stand Number: 5.C90, 14.AID6, 14.AID8
Company: AWS
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