When content is bountiful, but trust is scarce, how can broadcasters cut through the noise and keep their audience relationships alive? Rising to a challenge set out by IBC2025 Accelerator Champions BBC and ITN in early 2025, WDR, Sony, and RTÉ had a vision for an open-source tool that could seamlessly incorporate C2PA standards into each step of the media industry’s existing workflows.
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Accelerating Innovation Podcast, Ep 9: Spotlight on Shure – Associate Sponsors
Celebrating the company’s 100th anniversary, associate sponsor Shure shares insight into how it has survived and thrived for over a century by prioritising innovation, diversification, and evolution.
Accelerating Innovation Podcast, Ep 8: Wrap up with AMD and Verizon Business
In an industry bursting with creativity and new ideas, how can technology be leveraged to realise theoretical concepts into practical applications most efficiently? Two of the leading enablers of IBC Accelerators examine the impact of the 2025 programme as well as its stand-out solutions of 2025.
Accelerating Innovation Podcast, Ep 7: Associate Sponsors
With all manner of cutting-edge inventions looking to push the boundaries of the M&E industry at IBC’s Accelerating Innovation program, how is today’s technology keeping up with the demand? Associate sponsors AMD provide a behind-the-scenes glimpse of the CPU, GPU, and adaptive computing solutions that are powering the program’s creative solutions.
Accelerating Innovation Podcast, Ep 6: IBC x Google Hackfest Collaboration
With AI flooding all aspects of the M&E value chain, how can new entrants and legacy players upskill with hands-on experience? At IBC2025, the high-intensity, two-day Google Hackfest brought together disparate digital innovators, engineers, content creators, and tech enthusiasts to share knowledge and forge the future of broadcast.
Accelerating Innovation Podcast, Ep 5: ECOFLOW II
In an exceedingly complex and difficult-to-quantify industry, the fight to reduce global CO₂ emissions has become tougher than ever. To navigate this uncertainty, the IET, ITV, EBU, BT Media & Broadcast, Channel 4, Bouygues Telecom, and Greening of Streaming built a digital twin of a live distribution workflow to test real-world technologies and uncover energy-saving opportunities.
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 and Romuald Rat (right) - source - EBU.jpg)
