Accelerating Innovation Podcast, Ep 2: Stamping Your Content (C2PA Provenance)

When content is bountiful, but trust is scarce, how can broadcasters cut through the noise and keep their audience relationships alive? Rising to a challenge set out by IBC2025 Accelerator Champions BBC and ITN in early 2025, WDR, Sony, and RTÉ had a vision for an open-source tool that could seamlessly incorporate C2PA standards into each step of the media industry’s existing workflows.

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