Big Blue Marble to unveil AI-assisted piracy detection at IBC2026

At stand 5.A63, broadcasters, content owners, service providers, and network operators will see how Big Blue Marble brings together media delivery, content protection, and managed platform operations to address three connected priorities: delivering premium services reliably at scale, protecting high-value content, and modernising infrastructure without disrupting existing operations. Recent deployments include supporting ORF's cloud-based distribution of the Eurovision Song Contest 2026, where Big Blue Marble engineered and operated the infrastructure that securely delivered live feeds to around 80 broadcast and public viewing destinations across Austria while using AI-assisted monitoring to help operations teams identify potential issues before they affected viewers. 

At IBC2026, Big Blue Marble will showcase its Cloud Video Kit, TV as a Service (TVaaS) and modular streaming architecture, as well as how these solutions enable customers to launch, operate, and scale live and on-demand video services. Cloud Video Kit combines video processing, packaging, playback, analytics, and content protection within a flexible platform that can be deployed end-to-end or integrated into existing media environments. 

The company will also preview AI-assisted workflow capabilities including automated reframing of 16:9 feeds into 9:16 vertical formats for mobile and social platforms, live multilingual captioning and automated highlight creation. These are designed to help media companies create additional viewing formats and audience touchpoints from existing live content while reducing manual production work. 

“At IBC2026, we will show what broadcast-grade streaming means in reality: services designed to scale reliably during high-value live events while fitting the operational environment a customer already has,” said Michael Wagenhofer, Group CEO at Big Blue Marble. “We combine that technology with the engineering expertise and long-term operational support customers need to modernise without compromising service reliability or content security.” 

Big Blue Marble will also introduce new AI-assisted offerings from within its Content Protection Suite. AI-fraud detection analyses behavioural data across multiple protection layers, including DRM, Concurrent Access Protection, and forensic watermarking, to identify sophisticated piracy patterns, credential sharing, and unauthorised content redistribution that would be difficult to detect from individual systems alone. Rather than requiring operators to manually investigate multiple log files, the AI correlates evidence, identifies suspicious behaviour, and provides clear explanations to help accelerate investigations. By combining AI-fraud detection with integrated enforcement across all protection layers and content delivery, the Content Protection Suite helps broadcasters move from detecting piracy to taking enforcement action more quickly and efficiently. 

Visitors will also see AI-assisted forensic watermarking workflows that analyse a recording obtained from a suspected pirate stream and help trace it to the subscriber or session from which the content originated. Together with multi-DRM, Concurrent Access Protection, and forensic watermarking, these new capabilities create a unified content protection workflow spanning detection and investigation through to enforcement. 

Beyond technology demonstrations, Big Blue Marble will show how its engineering and operations teams support customers from architecture and migration through deployment, monitoring, operation, and ongoing optimisation. Building on ORS's long-standing broadcast and satellite expertise, the company helps customers modernise their media operations, while InsysGO and its professional services team provide the operational support needed to deploy, manage, and optimise resilient IP and cloud workflows over the long term.  

“Media infrastructure cannot be treated as a one-off technology deployment,” said Krzysztof Bartkowski, CEO of Big Blue Marble Streaming and Cloud Media. “Customers need a partner they can trust – one who understands the operational consequences of every architecture decision and remains accountable after launch. We operate the platforms and services we sell, so our recommendations are grounded in real delivery experience, and we remain alongside our customers as their operational and commercial requirements change.” 

Visitors can see demonstrations of Cloud Video Kit, InsysGO, TV as a Service, the Content Protection Suite, and Big Blue Marble’s cloud media capabilities at stand 5.A63 during IBC2026, 11-14 September 2026, at the RAI Amsterdam.  

Big Blue Marble recently announced a multi-month proof of concept (PoC) for media over QUIC (MoQ) during a major international football championship. Discover more here.