Warner Bros. Discovery (WBD) has appointed Sasha Breslau as Vice President Content Acquisitions for HBO Max in the UK & Ireland.
She assumes the role in October 2025 ahead of HBO Max’s launch in the UK & Ireland in early 2026. The streaming service will be home to programming from HBO Originals and Max Originals as well as films from Warner Bros. Pictures and DC Studios, together with live sport with TNT Sports.
Breslau joins WBD from ITV, where she most recently served as Head of Content Acquisitions.
In her new role, she will oversee content sourcing, rights negotiations, evaluations for acquisition and pre-buy opportunities, identifying content partnerships as well as partnering with other key stakeholders on strategic programming decisions for HBO Max in one of WBD’s most important international markets.
She will report to Ragnhild Thorbech, SVP of Programming & Acquisitions, EMEA, and will help shape WBD’s content strategy for HBO Max.
Breslau said: “HBO’s unparalleled series influenced my early decision to embark on a career in television, so the opportunity to join HBO Max as it launches here is irresistible. I’m thrilled to be working alongside Ragnhild and her talented team, and I look forward to collaborating with new and established partners to build on HBO Max’s streaming success.”
Prime Video orders three animated series from GenAI Creators’ Fund
Amazon MGM Studios and Amazon Web Services (AWS) have revealed a GenAI Creators' Fund and its first greenlit projects for Prime Video.
Roku unveils first major home screen update in a decade
Streaming platform Roku has unveiled its first significant update to its home screen in over a decade.
Viewers wait longer than ever for returning streaming shows, Ampere discovers
Streaming audiences are waiting longer for the return of original shows, with the gap between returning series nearly doubling since 2020.
.jpg)
IBC2026: Writers announced for IBC Daily!
The IBC Daily – the official show newspaper of IBC2026 – will be returning in both print and digital formats this year, with a team of experienced industry journalists covering the show by hall number.
MPA applauds UK High Court’s “omnibus” order to block digital piracy
The Motion Picture Association (MPA) has welcomed a UK High Court order that streamlines the process for blocking access to proven piracy services when they switch names or website domains to evade court orders.
.jpg)