NBCUniversal has promoted veteran executive Rick Cordella to the role of President of NBC Sports.
Cordella will run all of NBC Sports’ brands and platforms, which includes NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital and two transactional sports businesses, GolfNow and SportsEngine.
In addition, Cordella will work with NBC Local on the company’s Regional Sports Network strategy and will continue to oversee sports on streaming platform Peacock.
He will report directly to Mark Lazarus, Chairman of NBCUniversal Media Group.
“Rick has been at the epicentre of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.”
Cordella has been at NBCU since 2006, serving in a variety of leadership roles. In 2022, Cordella was named President of Programming for NBC Sports and Peacock Sports.
Previously, Cordella, who was a member of the Peacock founding team, served as Peacock’s Chief Commercial Officer following a stint as Chief Revenue Officer.
There he oversaw programming, including entertainment, news, film and sports, channels and live events, including the 2022 Olympics and Super Bowl.
Prior to Peacock, he served as Executive Vice President and General Manager, Digital Media, NBC Sports.
You are not signed in
Only registered users can comment on this article.
IBC publishes 2025 Technical Papers
IBC has published the 2025 Technical Papers on the new Tech Papers Hub – your go-to destination for peer-reviewed research and expert insight across the media and entertainment technology landscape.
MediaForEurope in talks to acquire stake in Portugal’s Impresa
MFE-MediaForEurope NV, the media group controlled by Italy’s Berlusconi family, is looking to expand further in Europe, just weeks after taking over German broadcaster ProSiebenSat.1.
Channel 4 launches first-ever FAST channels on Freely
Channel 4 has become the first UK public service broadcaster to launch streaming FAST channels on Freely.
Comcast appoints Mike Cavanagh as Co-Chief Executive
Cable and media giant Comcast has named Michael J. Cavanagh as Co-Chief Executive, effective January 2026.
Particle6 launches talent studio to create AI stars
Eline van der Velden, Founder and CEO of London-based AI production company Particle6, has launched Xicoia, which has been billed as the world’s first AI talent studio designed to create, manage, and monetise digital stars.
