ORS Group and Insys Video Technologies have announced the launch of a new joint brand identity: Big Blue Marble. According to the companies, the move reflects the evolution of their long-standing partnership that began in 2017 and was deepened further in 2023 when ORS became a shareholder in Insys.
Michael Wagenhofer, CEO of ORS Group, said: “The Big Blue Marble brand deepens and extends an already powerful relationship between ORS and Insys, bringing an extremely compelling offering to market. Drawing on our proven, real-world expertise, from studio to the cloud, we understand what matters most to our customers: reliable infrastructure, intuitive usability, and scalable flexibility. We’ve also been delivering content to audiences ourselves through our simpliTV service, so we know exactly what it takes to build, launch, operate, and scale video services in dynamic consumer environments.”
Krzysztof Bartkowski, CEO of Insys Video Technologies, commented: “Big Blue Marble doesn’t just deliver technology, we help our customers accelerate transformation. By integrating the international success of Insys and the broadcast authority of ORS, Big Blue Marble offers extensive reach and scalable, high-impact solutions. With our modular, cloud-based approach, and proven broadcast-grade infrastructure, we support customers of all sizes in navigating their unique roadmap, getting them to market faster, helping them scale confidently and giving them the flexibility to evolve for future needs.”
Big Blue Marble will continue to deliver terrestrial, satellite and cable TV services in the local DACH region and will also continue its commitment to accelerating developments in 5G Broadcast.
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