Leading Japanese broadcaster Nippon TV has promoted Hiroyuki Fukuda to President and Chief Operating Officer.
Fukada joined Nippon TV in 1985 working in advertising sales. He has worked in both programming and sales, including roles as President of Production and President of Programming. Most recently, he was a Board Director and Chief Content Officer in charge of Content Strategy and Corporate Strategy.
Fukuda replaces Akira Ishizawa, who is to become Director of the newly established Yomiuri Chukyo FS Broadcasting Holdings Corporation.
Fukada said he wanted to Nippon TV reduce its dependence on broadcasting revenue. “Our high level of dependence on our broadcasting business remains the biggest risk,” he said, in remarks announcing his appointment.
He said that increasing Nippon TV’s share of revenue from sources other than broadcasting is an important goal for the company.
Fukada said he would pursue a 'content-centric strategy' that focuses on “powerful IP assets, and contributes to people's well-being.”
He also said Nippon TV would seek to transform its business through technology, highlighting opportunities for AI to improve the efficiency of the content creation process as well as Ad Reach Max, Nippon TV's proprietary advertising technology.
“At a time of drastic change in the media industry and the business environment in general, I feel that I have been fated to take on this role as our battle for survival is reaching its climax,” said Fukada.
Nippon TV is the largest shareholder in top Japanese animation firm Studio Ghibli.
You are not signed in
Only registered users can comment on this article.
HBO Max to launch in UK and Ireland on March 26
Warner Bros. Discovery is to launch its streaming service HBO Max in the UK and Ireland on 26 March 2026.
5G broadcast trials underway at Winter Olympics
Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G broadcast trials during the Milano Cortina 2026 Olympic Winter Games, which run from 6-22 February 2026.
Channel 4 unveils coverage plans for 2026 Paralympic Winter Games
Channel 4 has unveiled the plans for its coverage of the Milano Cortina 2026 Paralympic Winter Games.
Germany to require streamers to invest in local content
Germany is to introduce investment obligations for streaming platforms and TV broadcasters.
BBC and C4 should forge ‘deeper’ ties, says UK creative industries minister
The UK’s BBC and Channel 4 should forge closer ties in an effort to compete with global streaming services such as YouTube and Netflix, according to Ian Murray, the UK’s Minister for the Creative Industries.
.jpg)