MFE-MediaForEurope, the TV group controlled by Italy’s Berlusconi family, has agreed to buy a 32.9% stake in Portuguese media company Impresa.
Milan-based MFE will pay about €17.3m for the stake from the Balsemao family.
Lisbon-based Impresa owns broadcaster SIC and the weekly newspaper Expresso.
The acquisition is part of MFE's strategy to build a European advertising-funded TV group that can compete with streaming giants such as Netflix, Prime Video, and Disney+.
MFE owns Mediaset Italia in Italy and Mediaset España in Spain. Earlier in 2025, the company secured more than 75% of German broadcaster ProSiebenSat.1.
The Impresa deal means that MFE will now operate in six countries: Italy, Spain, Germany, Austria, Switzerland, and Portugal.
Pier Silvio Berlusconi, CEO of MFE, said: “With this operation, MFE is expanding its broadcasting and commercial reach to the entire Iberian Peninsula. Major advertising investors consider Spain and Portugal to be a single market, and thanks to this new partnership with Impresa and Mediaset España, we will further improve our positioning in the European market.”
Impresa said in a statement that the Balsemão family will remain the biggest shareholder in Impresa with a stake of 33.7% in the company.
MFE-MediaForEurope NV first opened talks to acquire stake in Portugal’s Impresa in October 2025. Discover more here.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)
.jpg)
