MFE-MediaForEurope, the TV group controlled by Italy’s Berlusconi family, has agreed to buy a 32.9% stake in Portuguese media company Impresa.
Milan-based MFE will pay about €17.3m for the stake from the Balsemao family.
Lisbon-based Impresa owns broadcaster SIC and the weekly newspaper Expresso.
The acquisition is part of MFE's strategy to build a European advertising-funded TV group that can compete with streaming giants such as Netflix, Prime Video, and Disney+.
MFE owns Mediaset Italia in Italy and Mediaset España in Spain. Earlier in 2025, the company secured more than 75% of German broadcaster ProSiebenSat.1.
The Impresa deal means that MFE will now operate in six countries: Italy, Spain, Germany, Austria, Switzerland, and Portugal.
Pier Silvio Berlusconi, CEO of MFE, said: “With this operation, MFE is expanding its broadcasting and commercial reach to the entire Iberian Peninsula. Major advertising investors consider Spain and Portugal to be a single market, and thanks to this new partnership with Impresa and Mediaset España, we will further improve our positioning in the European market.”
Impresa said in a statement that the Balsemão family will remain the biggest shareholder in Impresa with a stake of 33.7% in the company.
MFE-MediaForEurope NV first opened talks to acquire stake in Portugal’s Impresa in October 2025. Discover more here.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.
.jpg)
ESPN and Disney+ test AI-powered search and discovery tools
Disney-owned platforms ESPN and Disney+ are beta testing AI-powered features designed to help audiences find information and content.
.jpg)
Ad tiers become dominant streaming monetisation model in North America
Revenues from ad-supported tiers in North America are set to exceed $45bn this year, accounting for more than half of all subscription streaming revenues, according to Ampere Analysis research.
.jpg)
Canal+ strikes Africa deal for UEFA football
French pay-TV group Canal+ has acquired exclusive rights in all languages of the clubs’ Men’s European cups in Sub-Saharan Africa from mid-2027.
Arqiva completes major upgrade of UK digital radio platform
Broadcast infrastructure firm Arqiva has completed a major transformation of the infrastructure that supports commercial digital radio across the UK.
.jpg)
.jpg)
