Chris Bird, the Director of Prime Video UK, is stepping down after more than 14 years at the company.
Bird’s departure was announced in an internal memo sent to staff by Brigette Ricou-Bellan, the General Manager of Prime Video EU.
Bird had worked at Amazon since joining as part of its acquisition of streaming service pioneer LoveFilm in 2010. He took over leadership of Prime Video’s UK team in 2021.
Ricou-Bellan said: “Chris has helped to grow Prime Video UK into one of the most influential streaming services in the UK, overseeing major milestones such as the recent launch of UEFA Champion’s League, the acquisition of Bray Studios as well as appearing in governmental select committees to demonstrate the importance of Prime Video UK to the UK film and TV industry.”
Amazon said a search for a successor for Bird will begin shortly.
In a note to staff, Bird wrote: “In 14 short years, we’ve gone on to have one of the largest entertainment services in the UK, creating incredible local programming like Clarkson’s Farm, The Devil’s Hour and Last One Laughing, building out our studio infrastructure at Bray and Shepperton, and producing one of the biggest TV shows of all time, The Lord of The Rings: The Rings of Power, right here in the UK.
“I feel immensely proud of Prime Video’s achievements during this time, we were the first UK streamer to offer film, series and live sports programming as part of the Prime subscription, alongside buy and rent and add-on subscriptions all in one place.”
You are not signed in
Only registered users can comment on this article.
ITV says sale talks with Sky for TV and streaming business are continuing
ITV has said it remains in discussions with Sky over the sale of its broadcasting and streaming business.
Whisper returns to private ownership as Sony Pictures Television sells stake
Sony Pictures Television is divesting its 30% shareholding in production company The Whisper Group after five years.
Ben Crompton joins Fremantle as Global Head of Entertainment
Fremantle has appointed Ben Crompton as its new Global Head of Entertainment.
iPlayer open to hosting rival PSBs to survive “permanent and irreversible” disruption
As the UK government begins its BBC Charter Review consultation, the broadcaster has published a 100-page response, urging radical reforms to its independence and funding model.
BBC scoops seven accolades at RTS Television Journalism Awards
BBC’s Steve Rosenberg and Channel 4 News’ Lindsey Hilsum were among the top winners at last night’s Royal Television Society (RTS) Television Journalism Awards 2026.
