World Rugby appoints HBS as production partner for Rugby World Cups

This includes the Women’s Rugby World Cups in England in 2025 and Australia in 2029, and the Men’s Rugby World Cup Australia in 2027.

HBS has helped World Rugby achieve significant advances in audience growth, with Rugby World Cup France 2023 reaching 1.33 billion viewing hours, a 33% increase on the 2019 edition, with audience growth achieved in the USA and Germany among other strategic markets. The last Women’s Rugby World Cup in New Zealand also attracted record viewing audiences with over a quarter of the population in New Zealand tuning in to the final.

Under the new deal HBS will again provide the full host broadcast for rugby’s showcase competitions in partnership with World Rugby, including the overall production plan, project management, provision of broadcast equipment and technology, implementation and running of the Rugby World Cup International Broadcast Centres and servicing of rights-holding broadcasters around the world with satellite distribution, unilateral venue services and content creation services.

World Rugby Chief Executive Alan Gilpin said: “We are excited to be extending our successful partnership with HBS to project our major events to the world. HBS is aligned with our mission to grow rugby’s audience share by focusing on accessibility and relevance and we are both motivated by this challenge.

“At the heart of this partnership is innovation and we are looking forward to working with HBS teams to find creative ways to bring Rugby World Cup to fans around the world in a way they haven’t experienced it before, while finding the necessary efficiencies to limit the environmental impact of our joint production.”

HBS CEO Dan Miodownik added: “We are very proud of our collaborative partnership with World Rugby over the past years and are delighted to carry on working together for the next series of events. The growth of women’s rugby continues apace and the next edition in England ties in with the launch of our new HBS branch in the UK, and we will start this new cycle with the usual objective to keep evolving and innovating to match World Rugby’s ambition.”