Walt Disney is increasing the price of its streaming platforms in the United States, including its flagship Disney+ service.
From October 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month. The ad-free premium tier will rise by $3 to $18.99 a month. Annual premium subscriptions will jump $30 to $189.99.
Bundled packages combining Disney+ with Hulu and ESPN+ will also see price hikes, according to the company's website.
It is the fourth year in a row that the Disney+ subscription prices have increased. The service launched in 2019 at $6.99 per month.
Other streaming services, including Netflix and Peacock, have announced price hikes this year. It comes as streaming services look to bolster profits after years of investment to attract subscribers.
Somewhat controversially, Disney raised the cost of its flagship streamer on the same day that it brought back Jimmy Kimmel Live! following the late-night talk show’s controversial temporary suspension.
The US studio had pulled Comedian and Host Kimmel from ABC “indefinitely” last week after he made remarks following the death of conservative activist Charlie Kirk, sparking a backlash from President Donald Trump.
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