Netflix added nearly 19 million subscribers in the final months of 2024, taking its total number of paid subscribers past the 300 million mark for the first time.
Unveiling its fourth quarter results, Netflix also said it will increase subscription costs in the US, Canada, Argentina and Portugal.
The better-than-expected fourth-quarter subscriber numbers were boosted by the second series of Squid Game as well as live sports including the boxing match between Jake Paul and Mike Tyson.
The company's global subscriber base now stands at 301.6 million, giving it a commanding lead in the streaming wars.
“Our Q4 slate outperformed even our high expectations: Squid Game Season 2 is on track to become one of our most watched original series seasons, Carry-On joined our all-time Top 10 films list, the Jake Paul vs. Mike Tyson fight became the most-streamed sporting event ever and on Christmas Day we delivered the two most-streamed NFL games in history,” Netflix said in a letter to shareholders.
The fourth quarter of 2024 marks the last quarter Netflix will provide subscriber numbers regularly. Netflix said in April 2024 that it would reveal “major subscriber milestones as we cross them” but will cease disclosing quarterly results.
In the US, prices will increase across almost all plans including the standard subscription with no adverts which will now cost $17.99 (£14.60) a month, up from $15.49. Its membership with adverts will also rise, by one dollar to $7.99.
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