MediaKind has announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.
It said the milestone reflects how video streaming is expanding beyond traditional media, with adjacent sectors now prioritising simplicity and speed. Available via both Amazon Web Services (AWS) and Microsoft Azure, MK.IO enables organisations to launch and scale secure live and on-demand video services via intuitive APIs or a web-based UI.
Launched in 2023, MK.IO customers include public sector organisations such as the UK Courts, educational institutions such as the Royal Schools of Music and PESI, retail broadcasters like Japan’s GSTV, wellness platforms including Yoga Download, and critical response agencies such as CalFire.
The platform is also said to be gaining traction in the media and entertainment space, with adopters like Rakuten and the Table Tennis Federation using MK.IO to deliver video at scale through a unified self-serve interface.
Allen Broome, CEO of MediaKind, said: “We’ve built MK.IO to bring professional-grade streaming capabilities to any organisation—no matter the size or industry. Surpassing 500 customers is a major milestone and reflects how more sectors are now relying on video as a critical communication channel. We’re excited to keep innovating in ways that make streaming simpler, smarter, and more accessible.”
Looking ahead, MK.IO plans to expand its capabilities with AI-powered content tagging, automated translation tools, and simplified multiview workflows. The platform is available via AWS Marketplace and Azure Marketplace.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.
.jpg)
ESPN and Disney+ test AI-powered search and discovery tools
Disney-owned platforms ESPN and Disney+ are beta testing AI-powered features designed to help audiences find information and content.
.jpg)
Ad tiers become dominant streaming monetisation model in North America
Revenues from ad-supported tiers in North America are set to exceed $45bn this year, accounting for more than half of all subscription streaming revenues, according to Ampere Analysis research.
.jpg)
Canal+ strikes Africa deal for UEFA football
French pay-TV group Canal+ has acquired exclusive rights in all languages of the clubs’ Men’s European cups in Sub-Saharan Africa from mid-2027.
Arqiva completes major upgrade of UK digital radio platform
Broadcast infrastructure firm Arqiva has completed a major transformation of the infrastructure that supports commercial digital radio across the UK.
