How sport is embracing DTC at both ends of the playing field

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

Investments in university-led facilities and studio partnerships throughout the UK have seen virtual production, real-time engines and hybrid pipelines move from the margins into mainstream curricula. But is higher education matching the skills demand from the industry? Michael Burns reports.

As studios begin to embrace the potential of vertical micro-dramas, should their rise be dismissed as merely a fad or a profound shift in the production, consumption and gender-bias of global storytelling?

A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.

Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.