How sport is embracing DTC at both ends of the playing field

Kevin Emmott reports on how two English football clubs at starkly different points of the football pyramid are going direct to fanbases with their content output.

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IBC2026: What to look out for on Day 4

IBC2026: What to look out for on Day 4

As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

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