The media and entertainment market is set to exceed $1tn in 2024, driven by the explosive growth in streaming video, but how many people really understand the dynamics behind the trend? IBC365 speaks with Omdia’s Maria Rua Aguete to learn more.
Omdia has compiled some fresh research to be unveiled at IBC2024 “where the focus will be on what consumers watch, where they do so, and for how long,” says Maria Rua Aguete who leads the media and entertainment (M&E) team at the research analyst.
When the global value of media entertainment tops $1tn this year, online video will be the biggest part of that at $392bn. Omdia figures put traditional TV second at $327bn, games (sizeable at $220bn), music ($44bn) and then cinema ($36bn)...
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