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Prime Video & Amazon MGM Studios joins MPA

Prime Video & Amazon MGM Studios has joined global trade association the Motion Picture Association (MPA), which represents the world’s largest film, TV and streaming companies by advocating for policies to protect creators and content.

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Netint partners with Akamai

Netint Technologies has announced a partnership with cloud specialist Akamai to integrate Netint’s video processing units (VPUs) into Akamai’s massively distributed cloud platform.

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Accedo collaborates with AWS, Brightcove and New Relic

Video technology provider Accedo has announced a new collaboration with Amazon Web Services, Brightcove and New Relic to support its dedicated OTT managed service that it said is designed to reduce complexity and risk for OTT service providers.

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Paul Rolland, Technical Director at Witbe

Controlling data usage with strong streaming vital for video service providers and mobile network operators

Streaming video is everywhere today – from subscription services packed with movies and TV episodes to social media, work memes, and clips shared with friends and family. This poses a problem for mobile network operators, whose networks were not originally built to handle the bandwidth level that streaming video requires, as well as video service providers, who are seeing their streams throttled by networks unable to keep up with the data required, leading to unhappy viewers.

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Operative collaborates with Salesforce

Advertising management technology specialist Operative has announced a new collaboration with Salesforce on an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses.

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Can connected TVs save the pay-TV operator?

When hearing about the significant growth of the connected TV (CTV) market, the prevailing conclusion is that it benefits streaming services. According to Statista, 88% of U.S. households have at least one CTV device. They also reported that nearly 74% of UK households own a smart TV and the share of German households with a smart TV was 96% in 2023. The rise in the popularity of streaming services is attributed to consumers wanting to easily access streaming services, hastening the demise of traditional pay-TV services.

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