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IBC2025 Session Summary: “How Prime Video is Changing Production with 'Last One Laughing' in the Cloud”

At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.

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IBC2025 Session Summary: Winning the engagement race with AI-powered entertainment experiences

Accelerator Lead Keran Boyd was joined by Alex Giladi (Comcast), John Ellerton (BT Media & Broadcast), Michael Loftus (RTE) and Piers O’Hanlon (BBC) for a session exploring the development and implementation of ultra-low latency live streaming at scale. There was a focus on the technological advancements and industry collaborations designed to enhance viewing experiences.

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IBC2025 Session Summary: “AI Factories for Media”

Michael Kaplan, Director of Sales Strategy and Partnerships at NVIDIA, moderated a session addressing the real-world challenges media organisations face when deploying AI at scale on IBC2025’s Future Tech Stage. The panel also included: Christophe Ponsart, Applied AI Practice Co-Lead at Qvest; Greg Shiff, Principal Solutions Architect, Media and Entertainment at Dell Technologies; and Lewis Smithingham, EVP of Strategic Industries (Media, Entertainment, Gaming and Sports) at Monks.

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IBC2025 Session Summary: “How Microsoft is Powering the Next Era of Media”

During the IBC2025 Future Tech Stage presentation “Beyond the Cloud: How Microsoft is Powering the Next Era of Media”, Lindsay Berg, Global Industry Marketing at Microsoft, was joined by Lydia Smyers, Vice President of Telco, Media, Gaming (TMG) US at Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming at Microsoft. The executives engaged in a dynamic conversation on how AI, data, and cloud innovation are enabling storytelling, streamlining operations, and transforming audience experiences.

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IBC2025 Session Summary: “From Concept to Consumer – Navigating AI's Toughest Hurdles in Media”

​​​​​​​At IBC2025’s Future Tech Stage, Albert Lai, Global Director of Google Cloud M&E, led a discussion on a selection of key areas of AI, including the technical infrastructure limitations, skills gaps, and the transformation of traditional business models. Lai was joined by: Anil Jain, Managing Director of Consumer Industries at Google Cloud; Damian Cronan, Chief Digital Information Officer (CDIO) of ABC; and Frank Rippl, Global Head of TV Product at Vodafone.

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