Dynamic ad insertion (DAI) specialist Yospace stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2026. This marks a 35.7% increase from the Paris 2024 Olympics, demonstrating the growing importance of ad-supported streaming to media companies, the company stated.
According to Yospace, it stitched 0.73 more ads per stream start during the 2026 Milano Cortina Olympics than the Paris 2024 event. The company, therefore, concluded that there was a greater engagement with live sports on OTT. In total, the company stitched 3,675 years’ worth of ad content during the Olympic Winter Games. If a viewer were to stream all the ads in order and finish watching today, then the moment they pressed play would pre-date the first-ever Games in Ancient Greece by almost a thousand years, it commented.
Yospace said it monetised the Games for nine customers worldwide, several of which ran multiple live event (pop-up) channels. Yospace’s Orchestrator system was deployed across many of its live channels. Additionally, its prefetch system was applied to help the advertising scale during peak traffic times.
Tim Sewell, CEO of Yospace, said: “This was the seventh edition of the Games that Yospace has helped monetise. Each edition has brought greater audiences and a greater imperative to get the advertising right. The huge streaming audiences we’re seeing mean that scalability of DAI technology, while delivering maximum value and a premium viewer experience, is more important than ever.”
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