ThinkAnalytics appoints Senior Vice President of Advertising

According to ThinkAnalytics, Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. Before joining ThinkAnalytics, he served as Vice President (VP) of Business Development and Client Partnerships at XR Extreme Reach.

The company stated Shears will focus on driving adoption of ThinkAnalytics’ privacy-safe audience intelligence and metadata enrichment solutions – helping media owners increase yield, grow premium inventory, and deliver more relevant, effective advertising.

Eddie Young, chairman and co-founder of ThinkAnalytics, said Shears “brings exactly the right mix of advertising expertise, data strategy, and commercial leadership to drive our next chapter. As the industry moves toward first-party data and outcome-driven advertising, his leadership will help customers turn their own data into a strategic asset.”

Shears commented: “Media owners are sitting on incredibly valuable first-party data, and there’s a real opportunity to get more value from the viewership and content signals they see every day. ThinkAnalytics is uniquely positioned to use AI to transform data into high-value audience segments, content intelligence, and enriched metadata creating deeper engagement between viewers, content and advertisers while strengthening connections across the ecosystem.”