Netflix has raised its prices for customers in the United States, with all subscription tiers rising by at least $1.
The streamer has raised the cost of its ad-supported plan to $8.99 a month, up from $7.99, while the standard plan is now $19.99 a month, up from $17.99. Netflix’s premium plan has also risen to $26.99, up from $24.99.
The price rises come as Netflix has been investing heavily in its content, including new ventures into the live events space and into video podcasts.
During its January 2026 earnings report, the company said it expects to spend $20bn on content in 2026, up from $18bn in 2025.
Most major streamers have raised prices in recent years amid an increasing focus on profitability.
The last time Netflix raised prices was in January 2025. Netflix has more than 325 million subscribers worldwide.
The price hikes come a month after Netflix abandoned its deal to buy Warner Bros.’s studios and streaming business, declining to counter the Paramount Skydance bid for WBD in its entirety at $31/share.
“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement to Variety.
Netflix and Sony Pictures Entertainment (SPE) recently agreed on a first-of-its-kind global streaming deal for SPE movies. Discover more here.
 (1).jpg)
Sociate AI targets the relevance gap in AI-generated advertising
Sociate AI is set to launch a campaign generation platform and demonstrate it at IBC2026, promising to turn emerging audience trends into relevant, ready-to-run campaigns in minutes.
.jpg)
Dutch broadcaster Avrotros pulls out of Eurovision 2027
Dutch broadcaster Avrotros has pulled out of next year's Eurovision Song Contest in protest at Israel's participation amid the war in Gaza.
.jpg)
DAZN renews Serie A rights in UK and Ireland
Sports streamer DAZN has renewed its Serie A rights in the United Kingdom and Ireland for the 2026-27 season.
.jpg)
European and North African broadcasters sign on for Mediterranean Games
A total of 14 broadcasters across 13 countries have teamed up to bring the Mediterranean Games Taranto 2026 to audiences across Europe and North Africa.
.jpg)
Top streamers rein in subscription price rises amid cost-of-living crunch
Netflix, Amazon, and Disney+ have started to rein in subscription price increases as consumers reach limits of willingness to pay, according to research from Ampere Analysis.
.jpg)
