Standfirst: Amazon has hired Disney exec Jeremy Helfand to run its Prime Video Advertising division.
The appointment comes as Amazon prepares to introduce advertising to content playing on its Prime Video service.
Helfand was previously EVP, Advertising & Data Platforms, Disney Entertainment & ESPN Technology.
He joined Hulu, now owned by Disney, in 2018 as VP and Head of Advertising Platforms. He has previously worked at Adobe and Advertising.com.
“I joined Hulu in 2018 to jump into the then emerging streaming TV revolution, and what an incredible ride it has been, ultimately landing at Disney. Through all the business growth and innovation, the team is what you remember most, and I’m so proud of what was accomplished,” Helfand said in a LinkedIn post.
“It’s time for the next chapter, and I’m thrilled to share that I’ve joined Amazon to lead Prime Video Advertising. I’ll be working with a talented team of customer-obsessed business builders to create something special, starting with our upcoming launch!”
Last week, Amazon confirmed plans to introduce adverts to its Prime Video streaming service this year. Customers will see the ads unless they pay extra for an ad-free experience.
Customers in the US and Canada will see ads from 29 January, while those in Germany and the UK will see limited ads from 5 February. Amazon plans to expand them to France, Italy, Spain, Mexico and Australia later in 2024.
You are not signed in
Only registered users can comment on this article.
.jpg)
UK actors vote to refuse being digitally scanned on set
Members of the UK performer union Equity working in film and TV have voted to refuse to be digitally scanned on set by a landslide 99.6%, in an effort to secure artificial intelligence protections.
Sky extends PGA Tour partnership until 2029
Sky and golf’s PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029.
TNT Sports to be live UK broadcaster for 2026 Commonwealth Games
TNT Sports has been named the live UK broadcast partner for the 2026 Commonwealth Games in Glasgow.
NEP Connect names David Rees as Managing Director
NEP Europe has appointed David Rees as Managing Director of NEP Connect, effective from March 2026.
Larry Ellison offers $40.4bn guarantee for Paramount's Warner Bros bid
Oracle Co-Founder Larry Ellison, one of the richest men in the world, has said he will personally guarantee $40.4bn for Paramount Skydance’s hostile bid for Warner Bros. Discovery.
.jpg)
