Apple Vision Pro: App experiences featuring House of the Dragon

Spatial computing and immersion - a new era for volumetric production

VR may have been something of a slow burner in terms of technology buzzwords, but its recent rebrand as spatial computing may well signal an uptick in interest for a host of reasons, discovers Mark Mayne.

The tide appears to be turning with a slew of big tech players fielding a new range of VR/spatial computing hardware this year, but will it be enough to achieve a breakthrough in a space that has seen many a false dawn? We look at some of the key innovations driving volumetric production in 2024.

Changemaker - The Apple Vision Pro

The biggest news in the space is arguably Apple’s Vision Pro, partly due to the dominance of the Cupertino tech giant in associated markets, and partly due to the galvanising effect on the competition. As has been the company’s playbook since the success of the iPhone, the Vision Pro delivers a market-leading set of specs, wrapped in an aspirational magnesium and carbon fibre design that will enable many to look beyond the considerable $3.5k price point...

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Content Everywhere: Accelerating towards IBC2025

Content Everywhere companies are already in planning mode for this year’s IBC, which takes places as usual at RAI Amsterdam in September. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator Programme, the 2025 iteration of which began last October with a call for challenges, followed by Kickstart Day in February.

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