IBC2023: Where are the audiences? Where is the opportunity? And where is the money going? If you want a global view of the media market, and predictions which are bold, insightful and thought provoking, this is a must-watch session.
IBC2023: The aim of this challenge was to present two different use cases based on synthetic humans: the first one is a theatre filled with the melodic tones of Maria Callas, and the second is a photorealistic sign language interpreter, to address accessibility. These two distinct use cases demonstrated how synthetic humans can be used to captivate audiences in visually stunning and emotionally moving ways.
Advances in generative artificial intelligence have been making headlines worldwide. This panel will explore the opportunities and limitations of generative AI in media and entertainment and the importance of maintaining trust through transparent data usage policies and robust security measures to protect privacy.
IBC2023: The Authenticated Data Specification defines a standardised data distribution package to ensure that, as programming is distributed and works its way through the entertainment landscape.
IBC2023: This session will focus on enabling workflows in the multi-cloud environment, where hyper-scale systems tend to transcend individual cloud providers’ abilities, while content contributions come in from decentralised content and workflow providers. The panel will include major cloud platform providers and end users, and initiate a discussion about shifting towards application of ST 2110 and related technologies into cloud environment, problems and solutions.
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project demonstrated that additional revenue and a ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, for big or small sporting and other events. Striving for a next-generation real-time (ultra-low latency) interactive experiences, the project has also been exploring multi-angle viewer options that provide invaluable analytics for the rights holders, sponsors and advertisers among other enhanced viewing elements.
With the advent of OTT services came a whole new frontier for the monetisation of content. The Covid pandemic then saw a spike in consumer demand for OTT services and accelerated the technologies that underpin a broadcaster’s ability to reach audiences with targeted advertising. In this panel, experts discuss the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.
IBC2023: Join Scott Lawrence, SVP of Business Global Solutions at Verizon Business Group, for a deep dive into the crucial role 5G is set to play in media and entertainment, delivering creative opportunities and smarter efficiencies in production, alongside exciting new commercial propositions for venues and compelling experiences for audiences.
IBC2023: As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market.
IBC2023: Discover the business case for sustainability in the broadcast and media industry in this immersive session produced by IEEE BTS.
