Opinion articles

How innovation in the media technology stack of software, hardware and networking can drive better and more cost-effective performance for streamers

With profitability as a primary business objective for streamers, the innovation of technology and associated financial models is the latest hot subject. The viewer experience remains paramount to ensure popularity of the streaming service, which returns best possible revenues. But financial models for buying technology should change to give economies of scale, particularly for services that are scaling rapidly with the growth of streaming. What should profitability-focused media businesses look for from their technology partners?

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There's code behind every click: Engineering Truths behind UI/UX

Creating great Developer Experiences should be a goal considered first, or at least in tandem with creating outstanding user experiences.

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“We are aiming to bring high personalisation, advanced segmentation, and DAI into broadcast, closing the gap with digital streaming services

Broadcasting’s Shifting Terrain: Insights on Industry Challenges

The broadcasting industry is going through a rapid and significant change, driven by new technologies and shifts in how people consume content. The global video-streaming market was valued at $455.45 billion in 2022 and is projected to grow to $1,902.68 billion by 2030, while traditional viewership is decreasing. Audiences need to be more cohesive. In this article, we delve into these challenges and consider solutions through the lens of Gcore, a public cloud and edge computing pioneer.

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FAST Fashion for TV - What about sustainability in the streaming industry?

In today’s fast-paced world, our streaming industry is offering an endless array of content to keep consumers engaged and entertained. However, this relentless pursuit of new material has led to the proliferation of disposable content, much like the fast fashion industry.

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PFX, a leading Full Service Post-Production Studio, Streamlines its services with Qumulo's Centralized Approach

Petabyte-scale file post-production by consolidating multiple locations and workflows onto the Qumulo File Data Platform.

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MEDIAGENIX: Staying ahead of the fast-moving FAST crowd

In the fast-paced media industry, businesses need to show business agility, be efficient, and keep their audience engaged. This is especially true in the FAST world. Here is a snapshot of trends in the FAST ecosystem and practical advice for FAST businesses that want to maximise their content value, enhance efficiencies and optimise audience engagement. A new MEDIAGENIX white paper — ”How to make FAST faster, cheaper, and better” — delves deeper into this issue.

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Comment: A boundless filmmaking future with virtual production in the cloud

Virtual production is one of the biggest recent trends to shape content production, providing the opportunity for greater creative freedom and flexibility, writes Erin Dusseault of AWS.

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Blog: Cyber security & the Metaverse

While ‘The New Realities’ - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - are posed to play a significant role in our future, they also open up new concerns about cyber security, says futurist Amelia Kallman.

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