Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.

Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.

Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.

Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.

Miranda Wayland, CEO of Creative Diversity Network says the focus on individual DEI executives and departments misses the bigger picture. Adrian Pennington reports.

Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.

The misfits of British intelligence return for a fourth outing with Robert Frost in the editor’s chair.

In the two-part session titled “Mobile TV - Finally?”, Peter Siebert of IEEE BTS, Jordi Gimenez of 5G MAG and Thomas Stockhammer of Qualcomm explored the potential of 5G Broadcast technology in transforming media consumption.

AI is barely out of the box, but it is already being applied in action to super-scale fan engagement of sports. A leader in this regard is Olympic Broadcasting Services, which was able to leverage the tens of billions of data points collected across the Paris Games in real-time to serve highlights clips, reports and commentary dissected across viewers in more than 200 countries.

Claire Wilkie, Founder and CEO of Limitless Broadcast, discusses the ingredients needed for a successful remote production and how “change happens”, whether everyone wants to get on board or not.