MPTS 2025 reveals a media industry struggling to keep pace
MPTS 2025 is the latest event to lay bare the faultlines running throughout the TV business which is being eviscerated by AI and the creator economy.

MPTS 2025 is the latest event to lay bare the faultlines running throughout the TV business which is being eviscerated by AI and the creator economy.
What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.
DTG’s annual summit explored personalisation, AI, and the canny ways broadcasters have leveraged Roblox, YouTube and TikTok on their transition from transmission to streaming.
The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
Netflix series 1992 presents a chilling depiction of Seville during the 1992 World’s Fair, where heavy contrasts of light, dark, and a muted colour palette set a gothic atmospheric tone for this suspenseful thriller.
Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Once dominated by GEO satellites, live content distribution has entered a new era as broadcasters look to blend connective technologies, bringing both flexibility and resilience. John Maxwell Hobbs reports.
While most streaming companies have embraced the cloud, many are still figuring out how to use it effectively. Moving to the cloud is a strategic shift that requires ongoing investment and a change in mindset. So says Bart Lozia, CEO of Spyrosoft BSG, on the topic of current and future cloud adoption strategies in the Content Everywhere industry.