YouTube is expected to approach three billion users worldwide by 2027, while Netflix is forecast to reach over one billion monthly active users globally, according to data from research outfit Omdia.
The data, presented at the French TV event Series Mania, highlights how global platforms are reshaping video consumption across Europe.
Omdia said that Netflix and YouTube are the leading first-choice options for video services in France, ahead of traditional broadcasters and pay TV. Netflix leads the market at 18%, followed by YouTube at 12%.
Its data underlines the evolving role of YouTube in the content ecosystem. While there is significant audience overlap between YouTube and major French broadcasters such as France TV, TF1+, and M6+, the data also shows that a substantial portion of YouTube’s audience sits outside these services, making it a critical platform for incremental reach.
Omdia highlighted that YouTube has a dual-dynamic position as both a complementary platform – enhancing reach among existing TV audiences – and a gateway to new viewers that broadcasters may not otherwise capture.
In the UK, the market reflects a balanced ecosystem between global and local players. Netflix (17%), Sky (15%), and YouTube (9%) rank as the leading first-choice services, highlighting the continued relevance of premium pay TV alongside streaming.
Maria Rua Aguete, Head of Media and Entertainment at Omdia, said: “Scale and reach are critical, but so is complementarity. Platforms like YouTube not only amplify content but also unlock entirely new audiences, while Netflix continues to lead in premium storytelling and engagement.”
Omdia also recently found that YouTube set to pass 30 billion videos in early 2026. Discover more here.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).
Netflix explores live TV and bundles
Netflix reportedly is exploring the addition of live channels and bundling other subscription-based streaming services in a bid to bolster subscriber engagement.
Fubo TV names Alisa Bowen as CEO
Fubo TV names Alisa Bowen as CEO Sports and entertainment streamer Fubo TV has hired Disney executive Alisa Bowen as Chief Executive.
ITV scores with 18m audience for England quarter-final victory
A peak audience of 18m viewers watched ITV's coverage of England's World quarter-final victory against Norway on Saturday, June 11, its biggest peak audience since the Euro 2024 Final.
Arri sells global rental business
Camera and lighting manufacturer Arri is planning to sell its global rental activities in Europe, the UK, and North America to H2 Equity Partners, as part of a management buy-out.
