OTT specialist Quickplay has launched Quickplay Shorts, a new product that the company says creates and syndicates vertical short-form content from live and VoD long form video, and a social infinite vertical scroll front-end experience.
Quickplay Shorts is built with the aim to accelerate streamers’ roadmap to short-form content experiences. According to Quickplay, the Shorts creator and syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VoD content.
Paul Pastor, co-founder and chief business officer at Quickplay, noted that the trend in OTT consumption “has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement. Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
Quickplay is also partnering with GluedIn for the front-end experience, “combining Quickplay’s shorts technology and personalisation engine with GluedIn’s expertise in delivering dynamic, interactive solutions”.
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
You are not signed in
Only registered users can comment on this article.
Disney’s Alice Taylor to lead BBC Studios’ AI Creative Lab
BBC Studios Productions has hired Alice Taylor to head its newly launched AI Creative Lab, following the initiative’s unveiling in July 2025.
LuckyChap and Mediawan launch London division led by Mona and Tanya Qureshi
Margot Robbie’s production company LuckyChap has teamed with European studio Mediawan Group to launch a London-based venture headed by Netflix’s Mona Qureshi and the BBC’s Tanya Qureshi.
Clément Schwebig to succeed Thomas Rabe as CEO of RTL Group
Warner Bros Discovery executive Clément Schwebig is to succeed Thomas Rabe as CEO of European broadcasting and production giant RTL Group.
Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards
At the 13th HbbTV Symposium and Awards in Istanbul, the Hybrid broadcast broadband TV (HbbTV) Association unveiled the winners of the HbbTV Awards 2025, which included Freely, CCMA/3Cat, BCi Digital, and more.
Sky unveils first hydrogen and sodium battery for TV production
Sky has unveiled a hybrid hydrogen fuel cell and sodium battery solution, claiming that it is the first of its kind for the industry.
.jpg)
