US artificial intelligence firm Luma AI, known for its flagship generative video and imaging product Dream Machine, has unveiled plans to open its first international office in London.
Luma AI expects to create 200 roles in London in 2026, across research, engineering, partnerships, and strategic development.
Luma is building “world models,” a class of AI models that can learn from video, audio, and images, alongside text.
“With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere,” said Amit Jain, CEO and Co-Founder of Luma AI. “Launching across EMEA is the logical next step in putting this power directly in the hands of storytellers, agencies, and brands globally.”
Day added: “Luma AI is the world leader in developing multimodal artificial generative intelligence (AGI) for the creative industry. Putting that intelligence into the hands of creative professionals around the world – be they marketers, gamers, or film studios – will transform the entire creative process.”
John Maxwell Hobbs recently spoke with leading researcher Professor Ravi Ramamoorthi to discover how Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. In their discussion, Ramamoorthi highlighted that apps like Luma AI are already making the capture process more useful by enabling the creation of NeRF models with everyday devices like smartphones. Discover more here.
HBO Max set for March launch in UK and Ireland
HBO Max has confirmed it is set to launch in the UK and Ireland in March 2026
Netflix to acquire WBD for $83bn
Netflix has agreed to acquire Warner Bros. Discovery (WBD) for $82.7bn (equity value of $72bn), including its film and television studios, HBO Max and HBO.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
