Dimension Studio has developed a new end-to-end pipeline for AI-powered media production to roll out across its business.
Designed by its Dimension Futures team, the pipeline was put to the test with the production of an animated short called Mara & Milo: Magic & Mayhem.

Dimension said everything from initial ideation, storyboarding, character and environment design, to virtual camera control, shot composition and voiceover has been done by a team of two artists whose creative work was supported by the AI pipeline.
The company said the pipeline allowed the artists to accelerate creative and look development and to deliver the finished production in a matter of weeks rather than months. It estimates that, overall, it helped to reduce the production time on Mara & Milo to just one third of what it would have been using traditional processes.
In particular, it allowed them to quickly iterate on different ideas across character, costume, environment, lighting, animation, camera moves, and shot creation and selection.
Dimension plans to roll the new pipeline internally to help its artists to deliver programming faster, from animated series to short-form content or advertising where producers have fast turnaround deadlines.
Junaid Baig, Chief Innovation Officer at Dimension Studio, said: “What our team has been able to do is to systematise how tools are used to enable consistent results for characters and environment, and to maintain control of assets between shots for things like camera movement or animating multiple characters at once.”
Simon Windsor, Co-CEO, Dimension Studio said: “Dimension has helped pioneer the adoption of real-time technologies in film and virtual production and we view Gen AI as the next real time technology, one that will be hugely influential to the future of filmmaking and the emergence of new production approaches. For us it’s about exploring the potential of AI and putting new tools in the hands of our artists in a way which empowers them and ultimately means they can be more creative and productive."
You are not signed in
Only registered users can comment on this article.

ITV launches Dynamic Pause Ads offering
ITV has launched Dynamic Pause Ads, which generates custom adverts for users on streaming platform ITVX when they pause on-demand content on connected TVs.

Sky Studios Elstree set for major expansion
Sky Studios Elstree has received planning permission to add a further 10 stages to its film and TV complex in Borehamwood, Hertfordshire.

Rise Awards unveils 2025 shortlist
Rise, the gender diversity network for the media technology industry, has unveiled the shortlist for the annual Rise Awards, which take place on 18 November 2025.

Saudi Arabia’s PIF acquires majority stake in MBC Group
Saudi Arabia’s Public Investment Fund (PIF) has taken a 54% stake in the MBC Group, the largest media and entertainment group in the MENA region.
.jpg)
Canal+ takes control of South Africa’s Multichoice
French media group Canal+ has taken effective control of South African pay TV company Multichoice.