Artificial intelligence is just at the start of its adoption curve, according to research conducted by the IABM.
Artificial intelligence (AI) is a branch of computer science that aims at creating intelligent technology capable of replicating human learning and problem solving skills.
Machine learning (ML) and deep learning (DL) can both be considered as sub-sets of the wider AI field.
ML, an early application of AI, provides computer systems with the capability to learn from data without being programmed.
DL is a further development of ML enabling computer systems to imitate the workings of the human brain in problem-solving. The advent of DL can be traced back to the emergence of Artificial Neural Networks - a system of hardware and/or software modelled to mimic neurons’ interconnections in the human brain.
AI was once confined to science fiction. Its history has been characterised by boom and bust cycles similar to the workings of a modern economy. The “booms” have generally entailed a rise in expectations and optimism with regards to AI research while the “busts” have abruptly exposed..
You are not signed in
Only registered users can read the rest of this article.
IBC2025: What to look out for on Day 1
On Friday 12 September, IBC2025 will open its doors to the international media and entertainment industry.

IBC2025: Hackfest Stage to host Talent Programme, IBC x Google Cloud Hackfest, speaker sessions and more
Following its successful debut last year, the IBC Talent Programme returns on Friday 12 September with a full day of sessions featuring speakers from across the industry.

IBC Accelerators – ECOFLOW II: Driving Sustainable Streaming
Building on last year’s ECOFLOW accelerator project, phase II works to better understand the environmental impact of digital content distribution.
Fight Nation Championship: “Without this setup, it would be impossible to deliver a serious event”
Martin Čehulić, CTO and Head of Production at FNC, reveals how the company designed and deployed its first OB van using the latest production systems from Blackmagic Design.
Esports World Cup: “Everybody born on this planet is going to be a gamer”
The Esports World Cup demonstrated a future in which competitive video gaming blends with traditional sport and entertainment on a global scale. Adrian Pennington reports.