While detail is an ever-present necessity in any technical field, it’s also important to analyse the broader strategies that create or define a successful organisation. Andrew Williams draws out some sound advice on customer-first, AI and sustainability strategies for the future.
This subject was discussed as part of an expert panel, Leading The Way: Implementing successful technology strategies for media and entertainment at IBC2023, featuring key figures working within Google Cloud, Australia’s Nine Entertainment and Synamedia.
What takeaways are there for companies looking into 2024 with an eye on staying competitive? The evergreen advice is to adopt an audience-first approach and that a focus on green issues can also be a way to increase efficiency. The panel also dug into how those working in broadcast should approach AI at this critical juncture...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
.jpg)
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
.jpg)
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
.jpg)
IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
 SR.jpg)
The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.
.jpg)
.jpg)
.png)
