Leveraging AI to reduce technical expertise in media production and optimise workflows

Abstract

Artificial Intelligence (AI) is reshaping media production workflows. Today, broadcast control rooms remain dependent on specialist hardware and highly trained operators. Building on learnings from the Horizon Europe TRANSMIXR project and the 2023-2025 IBC Accelerator Projects, this paper presents a series of proof-of-concepts (PoCs) to streamline gallery operations, facilitate remote collaboration and enhance media production workflows. The PoCs explored included extended reality (XR) interfaces, AI assistants, AI agents, natural language processing (NLP), voice control, multimodal analysis and content discovery solutions. The PoCs were evaluated through workshops with professional end users. The results highlight that structured APIs and AI-driven solutions can reduce the cognitive load of media production teams, while maintaining editorial oversight. A reduction in rundown preparation- time was observed as a key benefit. In addition to the PoCs and results, a roadmap toward agent-based control rooms deployed on-prem and in the cloud is proposed. Lastly, we highlight the potential transferability of the technology to use cases beyond television production.