As generative AI charges into the content creation sector, how are production teams to face the barrage of new technologies without compromising on quality? With an eye on the future, ITV, Studio Deussen, and the University of Kent decided to answer the call with a simple, modular platform that could simplify the integration of multiple AI tools into the production pipeline.
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Accelerating Innovation Podcast, Ep 11: AI Agent Assistants for Live Production
As broadcasters juggle an unprecedented volume of platforms and live content, control rooms are under growing pressure to merge legacy systems with cutting-edge tech. IBC2025 Accelerator Champions ITN, BBC, and Channel 4 set out to address this challenging situation – issuing a call for a purpose-built ecosystem of AI-driven production agents designed to fundamentally reimagine operators’ interaction with technology and, therefore, the future of live production galleries.
Accelerating Innovation Podcast, Ep 10: Changing the Game… Again!
Even faced with a world overflowing with content, users still struggle to find media that appeals to them. Infinite choice has become more exhausting than liberating. To help navigate this maze and increase viewer engagement, this international Accelerator Special Incubator Project leveraged AI and ML to engineer a bespoke system that dynamically shapes content for fans.
Accelerating Innovation Podcast, Ep 9: Spotlight on Shure – Associate Sponsors
Celebrating the company’s 100th anniversary, associate sponsor Shure shares insight into how it has survived and thrived for over a century by prioritising innovation, diversification, and evolution.
Accelerating Innovation Podcast, Ep 8: Wrap up with AMD and Verizon Business
In an industry bursting with creativity and new ideas, how can technology be leveraged to realise theoretical concepts into practical applications most efficiently? Two of the leading enablers of IBC Accelerators examine the impact of the 2025 programme as well as its stand-out solutions of 2025.
Accelerating Innovation Podcast, Ep 7: Associate Sponsors
With all manner of cutting-edge inventions looking to push the boundaries of the M&E industry at IBC’s Accelerating Innovation program, how is today’s technology keeping up with the demand? Associate sponsors AMD provide a behind-the-scenes glimpse of the CPU, GPU, and adaptive computing solutions that are powering the program’s creative solutions.

