Media technology suppliers are responding to their customers’ need to reduce costs, according to a new report by the DPP based on findings at IBC2024.
IBC2024: Demand vs Supply looks at four current areas of demand for media organisations: newsroom innovation; empowering creators; understanding audiences; and engaging consumers. It then assesses the state of supply at IBC2024 for each of these areas.
The findings show a strong focus from the supplier community on helping their customers to be more efficient - while also trying to be more effective in a highly competitive market.
“There are plenty of reasons to be gloomy about the media economy”, said David Thompson, Technology Strategist for the DPP, and author of the report. “But IBC demonstrated a lot of energy and positivity from suppliers in their determination to solve their customers’ problems.”
This dynamism was most evident in the two production areas explored by the report: innovation for the newsroom, and the provision of tools and services for creators. In both spaces, the DDP said suppliers are creating solutions that have the potential to reduce costs while making it easier for creative teams to manage content.
A similar approach was taken in the downstream areas of audience data and audience engagement. But these topics are proving more difficult for vendors to support.
“The closer we get to the consumer, the more difficult it is for suppliers to support their customers,” said Thompson. “There are some great companies providing valuable solutions, but this is where the realities of the modern media market really kick in. There are forces at play which no vendor can resolve.”
IBC2024: Demand vs Supply is the fourth report in a series. “Even in the space of a couple of years I feel I am seeing changes”, Thompson added. “Customer/vendor relationships have more potential to be genuine partnerships than perhaps ever before”.
DPP members can download the report here.
You are not signed in
Only registered users can comment on this article.
Oscars to livestream exclusively on YouTube in 2029
YouTube has secured exclusive global rights to the Oscars – including red carpet coverage, behind-the-scenes content, Governors Ball access, and more – from 2029 to 2033.
BBC Charter Review seeking input on generating more commercial revenue
Culture Secretary Lisa Nandy has launched a review of the BBC’s Royal Charter, with priorities aimed at bolstering trust in the broadcaster and increasing financial sustainability.
Netflix leadership lays out case for Warner Bros Discovery deal
Netflix Co-CEOs Greg Peters and Ted Sarandos have stressed their belief that the streamer’s planned $83bn acquisition of Warner Bros Discovery will go ahead, despite a hostile bid from Paramount Skydance.
UK facilities Halo Post and Evolutions placed into administration
Just months after being acquired by leading UK post-production company Envy, post houses Halo Post Production and Evolutions have been placed into administration.
UK government names Creative Industries Council members
The UK government has named the new members of its Creative Industries Council (CIC), its strategic forum for collaboration with industry leaders.
