Now in its 30th year, EVS Broadcast is keen to illustrate how it has expanded and diversified beyond its original focus on replay technology.
At IBC, the Belgium-based company is continuing its campaign under the tagline, ‘This is not a replay’, using a local live performance painter to challenge perceptions that people may have of EVS.
According to Sébastien Verlaine, Senior Brand and Corporate Communication Manager, EVS is “doing much more today when it comes to, for example, content management, asset management, but also media infrastructure. This campaign is there to reinforce that message.”
CTO Alex Redfern noted that EVS has been on an expansion drive in the past five to ten years, both on an organic and inorganic basis. For example, it acquired Axon in 2020 and MOG Technologies only last month to expand its premium live production portfolio.
And the company is keen to expand further, both in existing markets and potentially in new areas.
“We have a really good series of Lego bricks and building blocks to build on top of. What we need to do is work out what sets we want to build,” Redfern said.
Stand Number 5.G08
Company EVS Broadcast
You are not signed in
Only registered users can comment on this article.
Agile TV to launch TVaaS without the upfront investment
Video delivery specialist Agile TV will be focusing on the launch of a new TV-as-a-Service (TVaaS) offering that is designed to enable telcos and ISPs to provide TV services without large upfront investments.
Environmentally sustainable Eden new from Anton/Bauer
Anton/Bauer’s 2.5kWh Eden battery energy storage system, which will be on show on the Videndum stand, can output all its capacity in an hour.
Astera’s in control with Quikpunch
QuikPunch is a wireless spotlight with a 5in Fresnel lens, claimed to be the “most energy-efficient ever” by Astera. Capable of matching a 200W LED PAR with 4.5 hours of runtime, it features a 13º-60º zoom, promises zero stray light, and delivers 8,000 lux at 3m from 75W of power (650W equivalent).
Mapcreator charts a smarter workflow
Mapcreator is a browser-based mapping tool designed with broadcasters and news organisations in mind. It quickly creates high-quality map animations or still images, eliminating the need for post-production or specialised cartographic skills.
ModernTV brings clarity to OTT
Czech-based provider of IPTV/OTT technology, ModernTV, will be showcasing updates to its “fast-to-deploy, flexible end-to-end OTT platform designed for a rich and intuitive user experience”.
