Now in its 30th year, EVS Broadcast is keen to illustrate how it has expanded and diversified beyond its original focus on replay technology.
At IBC, the Belgium-based company is continuing its campaign under the tagline, ‘This is not a replay’, using a local live performance painter to challenge perceptions that people may have of EVS.
According to Sébastien Verlaine, Senior Brand and Corporate Communication Manager, EVS is “doing much more today when it comes to, for example, content management, asset management, but also media infrastructure. This campaign is there to reinforce that message.”
CTO Alex Redfern noted that EVS has been on an expansion drive in the past five to ten years, both on an organic and inorganic basis. For example, it acquired Axon in 2020 and MOG Technologies only last month to expand its premium live production portfolio.
And the company is keen to expand further, both in existing markets and potentially in new areas.
“We have a really good series of Lego bricks and building blocks to build on top of. What we need to do is work out what sets we want to build,” Redfern said.
Stand Number 5.G08
Company EVS Broadcast
You are not signed in
Only registered users can comment on this article.
Projective expands Strawberry with AI search
Software firm Projective has unveiled three advancements for its Strawberry production asset management system ahead of IBC2026, including AI-powered visual search with automatic shot detection, single-pane multisite management, and a new cloud post-production bundle for smaller teams.
DJI launches dual-lens Osmo Pocket 4P gimbal camera
DJI has unveiled the Osmo Pocket 4P, its first dual-lens gimbal camera, bringing a larger 1in sensor, dual-lens versatility and professional imaging features to its compact pocket camera lineup.
Grass Valley bridges SDI, software-defined workflows
Live production specialist Grass Valley is showing how its tools enable modern and legacy technology to be used in mission-critical live operations.
RadioMan, Lamppu to streamline regional radio production
The RadioMan automation system is on show at IBC alongside Lamppu, a mobile app for field journalists and contributors. Lamppu connects to live broadcasts using a smartphone, without dedicated codecs or additional hardware.
BCE builds sovereign cloud media supply chain
At IBC2026, Broadcasting Center Europe (BCE) is demonstrating an end-to-end sovereign cloud media supply chain built in partnership with Scaleway and Ateme, offering a European alternative to non-European hyperscale cloud providers.
