Now in its 30th year, EVS Broadcast is keen to illustrate how it has expanded and diversified beyond its original focus on replay technology.
At IBC, the Belgium-based company is continuing its campaign under the tagline, ‘This is not a replay’, using a local live performance painter to challenge perceptions that people may have of EVS.
According to Sébastien Verlaine, Senior Brand and Corporate Communication Manager, EVS is “doing much more today when it comes to, for example, content management, asset management, but also media infrastructure. This campaign is there to reinforce that message.”
CTO Alex Redfern noted that EVS has been on an expansion drive in the past five to ten years, both on an organic and inorganic basis. For example, it acquired Axon in 2020 and MOG Technologies only last month to expand its premium live production portfolio.
And the company is keen to expand further, both in existing markets and potentially in new areas.
“We have a really good series of Lego bricks and building blocks to build on top of. What we need to do is work out what sets we want to build,” Redfern said.
Stand Number 5.G08
Company EVS Broadcast
You are not signed in
Only registered users can comment on this article.
Zixi and Magewell expand collaboration
Live video delivery and workflow orchestration provider Zixi and Magewell, a developer of video capture, encoding and IP workflow hardware, have expanded their collaboration.
Avid expands partnership with Google Cloud
Avid and Google Cloud have expanded their strategic partnership, introducing browser-based Avid Media Composer, the company’s flagship video editing platform, and an upgraded content data platform.
3SS collaborates with t4h. on remote control
3 Screen Solutions (3SS) and remote-control specialist Tech4home (t4h.) are collaborating on a pre-integrated product designed to enhance entertainment user experiences (UX).
.jpg)
Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
.jpg)
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
