Now in its 30th year, EVS Broadcast is keen to illustrate how it has expanded and diversified beyond its original focus on replay technology.
At IBC, the Belgium-based company is continuing its campaign under the tagline, ‘This is not a replay’, using a local live performance painter to challenge perceptions that people may have of EVS.
According to Sébastien Verlaine, Senior Brand and Corporate Communication Manager, EVS is “doing much more today when it comes to, for example, content management, asset management, but also media infrastructure. This campaign is there to reinforce that message.”
CTO Alex Redfern noted that EVS has been on an expansion drive in the past five to ten years, both on an organic and inorganic basis. For example, it acquired Axon in 2020 and MOG Technologies only last month to expand its premium live production portfolio.
And the company is keen to expand further, both in existing markets and potentially in new areas.
“We have a really good series of Lego bricks and building blocks to build on top of. What we need to do is work out what sets we want to build,” Redfern said.
Stand Number 5.G08
Company EVS Broadcast
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