Day Three and more valuable insights, topical trends and groundbreaking discoveries are waiting in store at Amsterdam’s RAI. With IBC2024 offering more priceless connections and not-to-be-missed discussions, here’s some highlights for the day ahead.
IBC Conference
In Conference Room 1 at 10:00 “AI in Action Case Studies” introduces Sky’s Huma Lodhi and ITV’s Hardeep Dhaliwal are part of a series of case studies providing a deep dive into AI’s real world applications that are optimising operations and unlocking new business opportunities.
Then Jackshoot, Limitless Broadcast, ITV and BBC then get together at 12:30 to evaluate “The Evolution of Live Production: Where are we on the transformational IP journey.”...
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What do creators want at IBC2025?
Reporter Gillian Kelly catches up with content creators Justin Dawson from All Things TechIE Podcast and Laura Wilkes from Communicating for Impact to learn about the latest tech, kit and software that made their must-have list this year. What will help them reach bigger audiences and look better than ever? It’s about smaller, cheaper, quicker and easier!
IBC2025 Session Summary: The Frontier of Creativity: Making the Leap with AI to What's Next
Moderator Silvia Candiaci (Microsoft) was joined by Aus Alzubaidi (MBC Group), Kathleen Mitford (Microsoft), Olaf Gersemann (Microsoft), and Robin Cole (Microsoft) to explore how AI extends beyond productivity enhancement and into the creative process.
Vancouver Media's Migue Amoedo: "AI’s like fire, but we have to take the responsibility"
AI production tools formed an essential role in the making of Netflix’s new series Billionnaire Bunker. Migue Amoedo of Vancouver Media, and Netflix’s Victor Marti discussed how AI enabled filmmakers to design sets in pre-production or place characters in a pre-filmed location. “I understand the controversy… it’s like fire, but we have to take the responsibility and we have to lead,” Mr Amoedo said.
IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising
Rebecca Hopkins (The STA Group) moderated this Friday afternoon session on the Future Tech Stage; she was joined by Jatin Dev (Google) and Sandeep Tiku (DAZN Group). The session focused on DAZN and Google Ad Manager’s rethink of live sports advertising during the FIFA Club World Cup, with the panelists sharing both challenges and achievements.
Fox Sports’ Brad Cheney: “5G is here and real”
Throughout the IBC2025 conference, top-level executives are beginning to concur that 5G has officially stepped out of the proof of concept realm and into real-world sports production scenarios.
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